Loud budgeting is in, quiet luxury is out. Meet the TikToker who started the financial trend

A new financial trend called “loud budgeting” is gaining traction on social media platforms. The term was coined by comedian Lukas Battle in a humorous TikTok post. Unlike the concept of “quiet luxury,” which emphasizes understatement, loud budgeting encourages people to openly discuss their financial situations and make budget-conscious choices. The trend has resonated with Gen Z and Millennials, who face economic challenges such as high inflation, costly housing, and student loan payments. As social media showcases unattainable luxury, loud budgeting embraces financial autonomy and transparency. It reflects a desire for financial literacy and challenges brands’ marketing strategies targeted at younger consumers.